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Danielle Bancroft

My aim is to provide clinicians with focused digital solutions that facilitate improved safety and optimal, patient-centred care

I have been working in digital health for over a decade with a focus on electronic medication management and digitising paper workflows. As both a Product Manager and Experience Designer, I have mainly worked on large-scale digital transformation projects including the implementation of real-time prescription monitoring and the national ePrescribing rollout.

I am still a practising pharmacist and have experience in community, hospital and defence sectors. Shifting from a focus on eScripts and pharmacy I am currently the Chief Product Officer at Best Practice Software.


Chief Product Officer


Best Practice Software

Favourite things

Bouldering, mountain biking and skiing/snowboarding

I’m passionate about

Removing time consuming paper workflows and replacing them with seamless digital experience that support clinicians and patients

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